How to Transform Yourself from Engineer to Global Business Development
Pioneering startups in the global marketing scope, with the achievement of selling products to Hong Kong & to the UAE.
Why Don’t the Most People Like Marketing?
The best marketers are wealthy people. They have the ability and desire to passionately and enthusedly market their goods, services, and ideas. They also excel in promoting their superiority in a very charming manner (rather than in a crass or arrogant manner) in order to impress others.
But why don’t the majority of people enjoy marketing, offering things, selling services, or “selling self-image” like the wealthy folks in the example above? If you are one of them, there is a reason why you have evolved into a person who dislikes marketing and promotion.
- Negative Experiences with Customers You’ve Sold to
- Belief That Selling or Promoting Will Make You Look Bad
- Previous Programming
Our parents used to tell us as kids to go to a clever school. so that I might pursue a career as a doctor when I grow up. or work as an engineer. might take office as president, regent, or mayor. Rarely do parents give their kids career advice, such as whether they should go into sales or marketing. Salespeople are sometimes the ones obliged to take the position since there are no openings elsewhere.
Actually, I had considered doing just that before, but after the AVERICOCO business got off the ground, I was unable to do so, especially given the scope of my responsibilities given that I had previously prioritized engineering and graduated as an industrial engineer.
Therefore, the following is a description of how to switch from engineering to marketing:
Improvement
Engineering is a discipline that constantly improvises with regard to raw materials, management, time, and people. Since improvisation is now expected, it’s important to instill daily self-improvement in those working in marketing.
Observation
Engineering culture teaches us to base our decisions on actual evidence rather than opinions. Always dealing with historical data and forecasts, but accuracy of the data must be scrutinized to ensure it is accurate.
Similar to when looking for prospects, it is vital to make observations because there is no way to know for sure that the data still has opportunities and is on target even if they have purchased data and participated in the program.
Timeframes
During practicum or research that is completed in a rush, such as the day before collection and immediately worked on in full, deadlines for tasks that carry a significant weight exist.
Similar to this, every day when it comes to company strategy, when there is a framework and room for further ideas, it needs to be carried out by a certain date because, dude, time is money.
Conclusion:
It’s crucial to change your thinking in order to go from being an engineer to a marketing professional (Improvement, Observation & Timeframe ).
Thank you and enjoy reading.
Falidio Romadhoni
