How YouTube stars make it in the fashion industry —example of Emma Chamberlain’s career

Since making her Youtube debut back in 2017, Emma Chamberlain has racked up 11.2 million subscribers, alongside an even bigger 14.8 million Instagram followers. Her exponential growth in just 4 years has solidified her status as a fan favorite, but how did she go from quirky high schooler to Louis Vuitton ambassador?

We all love Emma for her fun, relatable and authentic nature. Her casual vlog style videos never started out as fashion-focused, but maybe that’s the selling point. From…