Never Bury the Lede

Spill the juicy details in the beginning

Photo by Guilherme Stecanella on Unsplash

“A volcanic eruption in this tiny town of Hawaii released bright green turtles this time around.”

All we can see is the top of the volcano. And then, BOOM — there’s the wiggle of tiny turtles flinging themselves up towards the sky.

Ledes work like the volcanic eruptions you weren’t expecting there.