Personal Blogging Is Dead, Here’s What Writers Do In 2023
No SEO or algorithm hacking, is this the new age of blogging?
In the early 2000s, blogging exploded onto the internet scene and gained massive popularity.
This time has a special place in my heart. I was there, growing up writing on the internet, blogging on oh-so-rudimentary WordPress sites.
The good old days.
The personal blogging touch
For the first time, ordinary people — without a background in journalism, jobs in publishing, or access to media outlets — could easily publish their thoughts, stories, advice, and recommendations online.
Blogs covering life, tech, food, fashion, home, parenting, politics, and more attracted legions of true fans, not just random followers.
Readers felt an intimate, personal connection to their favorite writers.
The informal, conversational writing style made readers feel like they were chatting with a close friend.
Bloggers shared bits of their everyday lives, gave readers a window into their homes and families, and built a sense of community.
It was a relationship. Not an…