Writers’ Blokke
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Writers’ Blokke

Straplines: Conveying the Essence of Print Magazines

What budding writers can learn from the short, pithy statements found on some magazine covers

Screenshot by author — © Simon Whaley

A strapline is not the headline often found on the front cover of a magazine. Nor is it the masthead — the title of the magazine. Instead, it’s a short phrase some magazines (not all) use to encapsulate their ethos…

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Simon Whaley

Simon Whaley

Bestselling author, writer and photographer. UK travel writer. Lives in the glorious Welsh Borders. contact@simonwhaley.co.uk