Writers’ Blokke
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Writers’ Blokke

The “Anchor Effect” of Bestselling Authors

How master storytellers manage reader perception and expectation

An animated anchor turning into birds for The “Anchor Effect” of Bestselling Authors
Image by Author via Canva

Bestselling authors use the Anchor Effect to control reader expectations and experience.

Without realizing it, the reader is pulled into the story through a specific framework that affects everything in the story or article.

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Christopher Kokoski

Christopher Kokoski

Endlessly curious| proud word nerd| Don’t miss my next article — sign up to my Medium email list: https://bit.ly/3yy18Bc