The Dilemma of Taking a Salary vs Reinvesting Profits for Business Growth in the First 1–5 Years

Falidio Romadhoni
Writers’ Blokke
Published in
4 min readMay 3, 2023
Photo by https://www.pexels.com/@azhar-shaikh-395795

Starting a business is not an easy feat, and many entrepreneurs often struggle with the question of whether they should take a salary or reinvest the profits into the growth of the business. In fact, according to the Small Business Administration (SBA), around 20% of new businesses fail within the first year, while only about half of small businesses survive beyond five years.

One of the main reasons why many businesses fail is due to poor financial management.

When starting a business, it’s important to have a solid financial plan in place and to be prepared to make sacrifices in the short-term to achieve long-term success. This may mean not taking a salary for the first 1–5 years, or reinvesting profits back into the business.

However, delayed gratification is not a one-size-fits-all approach. There are certain factors that need to be taken into consideration before deciding whether or not to take a salary. For instance, the nature of the business and industry can play a significant role in determining whether or not it’s feasible to delay gratification.

According to a survey conducted by the Kauffman Foundation, a non-profit organization that promotes entrepreneurship, the average startup founder takes a salary of around $70,000 per year. However, this varies widely based on factors such as industry, location, and business model. For instance, a tech startup may require significant investment in research and development, while a service-based business may require less upfront capital.

Definition of delay gratification

Delayed gratification in business refers to the practice of sacrificing immediate financial gain, such as taking a salary, in order to reinvest profits back into the business for long-term growth and success. In other words, instead of paying oneself or shareholders, the profits are reinvested into the business to finance expansion, research and development, and other initiatives that can improve the business’s prospects over the long term.

The decision to delay gratification in business is often a strategic one, as it can help to build a stronger foundation for the business and position it for long-term success.

By reinvesting profits into the business, entrepreneurs can fund initiatives that may not yield immediate returns, such as investing in new product development or marketing campaigns. This can help the business to build a stronger brand, expand its customer base, and create a more diversified revenue stream.

Delaying gratification can help to build a more sustainable business model. By reinvesting profits, businesses can minimize the need for external financing, such as loans or investments, which can come with high interest rates or the loss of control over the business.

By relying on profits to fund growth, businesses can maintain greater control over their operations and finances, and can create a more stable financial foundation for the future.

Overall, while delaying gratification in business can be challenging in the short term, it can be a smart strategic move that positions the business for long-term growth and success. By prioritizing reinvestment over short-term financial gains, entrepreneurs can build a stronger and more sustainable business that is better equipped to weather challenges and succeed over the long term.

Moreover, the decision to delay gratification should also take into account personal financial obligations and responsibilities. It’s important for entrepreneurs to have a realistic understanding of their financial situation and to have a contingency plan in place in case the business does not generate sufficient income.

Reinvesting profits for business growth in the first year is important for several reasons

  1. Firstly, it allows the business to build a solid foundation, develop valuable products or services, and create a sustainable business model. This can help to increase sales and revenue, which can eventually lead to positive cash flow and financial stability.
  2. Secondly, reinvesting profits back into the business can help to keep up with the competition. In today’s fast-paced business world, it’s essential for businesses to be agile and adaptable. By reinvesting profits, businesses can stay up-to-date with the latest trends and technologies, and remain competitive in their industry.
  3. Thirdly, reinvesting profits can lead to long-term success. While it may be tempting to take a salary or pay out dividends, reinvesting profits allows businesses to grow and expand. By investing in research and development, marketing, and infrastructure, businesses can position themselves for long-term growth and success.

In summary, reinvesting profits for business growth in the first year is crucial for building a solid foundation, remaining competitive, and achieving long-term success. While delayed gratification may be necessary in some cases, reinvesting profits can help businesses to achieve their goals and reach their full potential.

Conclusion

In conclusion, delayed gratification may be necessary for the growth and success of a business, but it’s not a decision that should be taken lightly. Entrepreneurs need to carefully consider their financial situation, industry, and business model before deciding whether or not to take a salary. By investing in the business and focusing on long-term goals, entrepreneurs can increase their chances of success and achieve financial stability.

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