The End

How to end your articles and leave your readers satisfied

Is this the right ending? © Simon Whaley

A couple of months ago, I wrote an article focussing on beginnings, because if we failed to grab a reader’s attention, there was little point in writing the rest of the feature.

But endings are just as important as beginnings, if not more so. A reader has given up time to read our words, so it’s only right that we bring our…