on writing

The First 3 Things That Decide The Fate Of a Story — Content Isn’t One of Them.

That’s the fourth.

Lipika Sahu
Writers’ Blokke
Published in
5 min readMay 24, 2022


Photo by Cup of Couple(pexels)

Sad, but true.

Just writing good content does not ensure the success of an article. There are things that decide the fate of a story much before a reader gets to the content.

A typical internet user spends almost 7 hours a day consuming data digitally. Though there has been a dizzying surge in the amount of content that is consumed, it is the quality of content engagement that has become more of a challenge.

In order to stand out in this gamut of digitalization and short attention span, one needs a whole new game plan.

Hence, while writers must master the art of great writing, they also have to hone the skill to ensure that people read their stories.

1. Headline and sub-headline

As David Ogilvy says:

When you have written your headline, you have spent eighty cents of your dollar.

Having a good headline and sub-headline are undoubtedly THE most important key to opening the door to success.