The “TikTokification“ Of Writing

The <1-minute rule

Burk
Writers’ Blokke

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Image by Freepik

Shortform video is all the rage.

No one can deny that TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels are here to stay.

Well, not so sure about Facebook Reels, but anyhow…

Shortform is king

Whether this is a testament to our shrinking attention spans or not, it’s undeniable that creating shortform video content will have a huge effect on views & growth.

But what about all of us who don’t want to be in front of a camera, talking into a smartphone all day?

Here’s the good news.

Shortform is taking over everywhere else too. Perfect example: writing.

Twitter has always been shortform for writing and the Twitter creator economy is booming in 2023. Medium introduced its version of shortform in 2020 & 150-word stories are everywhere now.

What has been on my plate more and more recently is another type of shortform content that is enticing for writers. Emails.

Shortform newsletters

I’ve been reading multiple shortform newsletters and there’s a unique appeal to the <1-minute read. No fluff, no nonsense, straight to the point, links to relevant longer…

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Burk
Writers’ Blokke

1.5M+ reads online — Learn how I went from 0 to full-time content creator in 2 years → https://byburk.net