What is AI content planning and is it really needed?
AI content planning is about doing content planning using artificial intelligence.
Imagine that before you publish your article or blog post, you could put your unpublished draft in a tool that would assign it a score based on competition from Google.
Also consider that you could also get helpful insights like the minimum number of words you should be using in the article, specific keywords to include, and more. Well, that’s what you can get with the AI content planning tool MarketMuse.
I’ve been using this tool for a short time now but I think it’s absolutely amazing. I’m going to tell you about it…
What is MarketMuse?
It’s a content planning and optimization tool driven by the power of artificial intelligence. It will help you quicken the process of:
- Content research
- Content creation
- Optimization
AI is really making big moves out here on the internet especially in the writing industry.
I think content planning is something often overlooked with writers and especially bloggers. This is coming from a blogger that’s been doing this since 2016.
Outlining is super helpful when it comes to creating a blog post but too many bloggers skip out on this and it’s a shame because taking a few minutes to content plan and outline your work can mean the difference between ranking your blog post on the first page of Google or not!
The whole idea of MarketMuse is to help you produce and publish better content.
When you get your MarketMuse membership it comes with a bunch of awesome tools to help you do just that.
When you run MarketMuse against the content you want to publish, it’ll analyze it to help bring to light opportunities based on authority.
For example, you might put in a blog post that has a topic ranked at a 50 but your article has a score of 25.
That tells you right away that there are missed opportunities in that article that are keeping you from hitting a 50 instead of the 25 score that you’re at.
In addition to getting insights on that score gap, you will also be alerted of what kinds of keywords top articles are using.
The keywords will be on a color system so you’ll know which ones are key to include and which ones are extra or optional. It’ll also tell you how many times to use each keyword for optimal ranking in search engines.
Honestly, this is just the tip of the iceberg.
Is it really worth it?
I highly recommend you head over to MarketMuse and give it a try. It’s a content creation tool I’ve had in my toolbox for a short while now but I really don’t see myself writing future content without it.
Note: This article contains affiliate links.
