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Why Content Creators Need to Understand the Value of Free Stuff
To make money online in 2023
People don’t understand free products.
Free means no money, right? Well, right and wrong.
Here’s why free products are the foundation of earning money online in 2023.
Free funneling
Not free falling.
Successful online creators use free products as funnels to their paid products, services, or courses.
A good funnel strategy is a gateway to solo creator success & online income.
How?
Free products are only free in terms of money. They do provide a different value to a content creator, otherwise, no creator would give hours of work away for free.
This additional value comes in two forms:
- Growing an audience
- Gaining email members/subscribers
The former can mean growing a social media account or a content creation platform like Medium. The latter means growing a platform-independent list of email addresses you take with you wherever you go. This is key.
