You CAN’T Write A Good Copy On Your Own!
7 Tools No Copywriter Should Be Without
Copywriting is an art. But it has its own set of rules and techniques that can help you write high-converting copies. To write a good copy, one needs to understand these rules and techniques first. Mind you; these can make or break your conversion rates.
And second, one needs access to the right tools for the job.
With this intention in mind, I have compiled this list of 7 free copywriting tools and platforms every Copywriter should use:
- SwipeFile, for inspiration and an endless supply of ad copy and landing page templates
- SEMRush, to do competitor research and learn what your audience wants
- Grammarly, for editing and checking grammar
- Hemmingway App, to improve your readability scores
- Canva, for design templates
- Copyhackers
- Hotjar, for heatmaps and user recordings
Swipe File
SwipeFile can provide you with inspiration and ideas on how to craft a message that works.
SEMRush
SEMRush is an essential tool for your marketing arsenal. It’s imperative that you know what your competitors are working on, so you can keep up with them.
Grammarly
It never hurts to be perfect!
Grammarly helps writers perfect their grammar and punctuation with every keystroke. For anyone who needs to write anything, Grammarly is here for you.
Grammarly also has an in-browser editor that can help you detect any errors as you write.
Hemingway App
Measuring the readability of your text — and identifying common culprits in hard-to-read sentences — is a critical tool in improving the quality and readability of your content.
Hemingway App lets you know whether your writing is clear and concise. Its algorithm scans for overuse of weak adverbs, passive voice, and confusing sentence structure. You can quickly spot those trouble spots and correct them. They make content more enjoyable to read. And they make the whole process of creating content more fun.
Canva
You know the phrase, “a picture is worth a thousand words.” Well, often, a visual can be even more potent than a thousand words. In fact, your audience is 57% more likely to engage with a copy with an image.
Copyhackers
Copyhackers is your go-to place for all copywriting resources. They’re best known for their free web copywriting guides and blog posts, but they also offer personal audits where you can get feedback on your landing pages and websites.
Hotjar
Hotjar lets you see how customers are interacting with your website and landing pages. You can see how fast visitors are scrolling down your pages, where they’re clicking, whether or not they’re filling out forms, and so much more.
Copywriters, there are hundreds of tools at your disposal! Which ones you use depends on the type of content you’re creating.
Certain platforms work well for blogs, while others are better designed for social media marketing. Whatever your goal, keep in mind that these tools exist to help you stay productive and effective when communicating with customers.
