6 Useful Tips to Grow Your Digital Marketing Agency for Better Revenue Generation
Here are a few ways to grow your digital marketing agency and earn better revenue.
Do you own a digital marketing agency that is looking after the needs of your various clients? You have to make sure that you deliver high quality services so that your clients are satisfied and speak well of you and not simply move on. Apart from helping your clients gain visibility and reputation, you have to work on your own visibility, reputation and brand value. You have to work on hiring, accounting, marketing, selling, payroll, account management and other aspects of your own business. It is important to take care of all these factors for the survival and success of your agency.
All this may sound a little overwhelming, but here are a few ways to grow your digital marketing agency and earn better revenue.
Build Your Own Network
Networking is the key to getting new contacts and leads. You should start with local networking and soon spread your wings. The better the referrals you get, the higher you soar. The benefit of starting locally is that you might be having some network already in the same area. Digital marketing services in India work on various verticals and you can’t be good at all. Thus, pick up something that you are good at and focus on that specific niche as it will allow you to brand yourself as an expert in that particular niche or industry. This will help you stand out of the crowd. You can even choose to focus on a specific marketing vertical instead of going industry-specific. The idea is just to distinguish yourself from the lot.
Reduce Lead Response Time
The moment you get a lead, you should start working on it rather than sitting on it. This lead can be a potential customer and your revenue generator; a laid-back attitude from your end could let it slip and go to your competitor. Research suggests that the average response time of companies was 42 hours and a separate study suggests that those who respond within an hour are seven times more likely to win the deal. So, your aim should be to come into the group where the lead response time is less than an hour.
Advertise Yourself
As you are making marketing strategies for your clients, you need to devise one to advertise yourself. A study done by eMarketer in 2013 suggests that the most popular self-promotional tactic to work in your favour is client case studies. These studies can be used as your lead magnets that can be posted on your website and can be used by your sales and marketing team to impress the potential clients and close the deal. For this, you will need to figure out willing participants as not everyone will be ready to share their story. Once you find the right participant, make a convincing story backed up with the specific data that you use to make an impact. You should have multiple such case studies ready with you to use for leads having different personas.
Build Relationships
Relationship building is important to keep existing clients and keep winning new ones. It helps in building trust and communication and once that sets in, it’s more likely that they will listen to your suggestions and also recommend you to others. You can start by sending customized gifts and handwritten letters to build your rapport. These small steps go a long way in keeping you in their good books.
Build a Smooth Client On-boarding Process
Clients are your lifeline and thus their on-boarding process should be absolutely smooth and straightforward. Everything right from the lead response time and initial proposal to kick-off meeting and follow up meetings should be prompt, on time and with full preparation. You should also be honest with them. Don’t over-promise just because you want to close the deal. You need to build trust if you want a long-lasting relationship and also want them to recommend you to others. Once you close the deal, take their feedback on what prompted and convinced them to sign the deal with you and what areas need further improvement.
Keep Investing in the Right Tools, Skill Training and Data
You are working in a digital world where investing in useful tools, skill training and getting access to data is crucial. Technology is continuously evolving and if you don’t stay abreast with these changes you will soon be obsolete. Thus, keep honing your skills and gain access to new and useful tools and other key data points.
Being a digital marketing agency in India, you sure know that there is no shortcut to victory. You need to build your way in a concrete manner with patience to establish yourself in the digital marketing arena. However, the tips shared above will help you in your journey of establishing yourself and growing your digital marketing agency by leaps and bounds.
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