How to Not Write Absolute Bollocks

And actually help your readers.

David McIlroy
Writers In Progress
2 min readFeb 27, 2024

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Canva image.

I saw a post on social media a while back and it made me scream inside.

It was a long one, too.

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Here’s a snippet:

Screenshot.

This is a prime example of how not to write content.

Especially content intended for an online readership.

It only appeared on my feed because someone else shared it, which meant someone else thought it was worth sharing.

That’s a scary thought.

I tried reading the whole thing but got lost somewhere in the general confuddlement and barely made it out alive.

I implore you: please, please don’t write like this.

  • Your readers won’t understand it.

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