Writer’s Journal
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Writer’s Journal

COVID Diary — Smart IHOP Copy. NYT News Story. Romanticizing Kids for What They Don’t Have Yet.

September 5, 2020


I was stunned by the smartness of the IHOP copy: “Breakfeast.” I don't care how much they paid that copywriter who came up with “Breakfeast.” He or she is well worth it. What a difference a single letter makes.




Lifelong information chunker. Pattern investigator. Nonevent developer. Blackswan modeler. Prediction analyzer. www.tcc6.com

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Ugur Akinci

Ugur Akinci

Top Medium Writer in Writing category. Fortune 100 writer. Top Quora author. Online course creator. Father. Husband. Brother. Mentor. www.tcc6.com

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