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Writer’s Journal

Ugur Akinci

Sep 5, 2020

3 min read

COVID Diary — Smart IHOP Copy. NYT News Story. Romanticizing Kids for What They Don’t Have Yet.

September 5, 2020

I was stunned by the smartness of the IHOP copy: “Breakfeast.” I don't care how much they paid that copywriter who came up with “Breakfeast.” He or she is well worth it. What a difference a single letter makes.

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Lifelong information chunker. Pattern investigator. Nonevent developer. Blackswan modeler. Prediction analyzer. www.tcc6.com

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COVID Diary — Smart IHOP Copy. NYT News Story. Romanticizing Kids for What They Don’t Have Yet.

September 5, 2020

More from Writer’s Journal

Recommended from Medium

Why I Was Furious When My Husband Surprised Me With A Break From The Kids

“Last Monies” — A lesson Working From Home

ERNIE AND ERNESTINA: Searching

Travelling with Toddler and Agile Bootcamp — an Analogy

Perks of being a young parent.

Your Goddamn Legacy

How To Set A Routine For Your Kids While Staying Safer At Home

22 Things I’ve Learned as a Mother

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