Cut. Cut. Cut. Never tweet the first thing you write.
Offer a window into your personal life, without getting TOO personal.
Find wonderful thought-starters over on Wikipedia
Use dense descriptors
Nudge people to search for context (this tweet was sent after one of many horrible recent earnings reports about RIM)
Draw attention with confusion (which is clarified with a link)
Create characters Type caption for image (optional)
Play with other people’s words
Reveal your thought processes
Use ambiguity (horoscopeyness)
Evoke common situations
Break the rules with hashtagsType caption for image (optional)
Let the reader complete the story with a visual
Tap into news