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6 Ways to Use Social Media to Gain Book Marketing Success!

using social media to gain book marketing success

Social media is considered as one of the most popular media forms in this day and age. This is because a myriad of people use social media in their day to day lives. And if you are marketing your book for the very first time, you have to admit that social media is key to book marketing success. So before you set out and market your book, you should make sure that you have the right strategy in using social media. Here are 6 Ways to use social media to gain book marketing success.

1. Create an attractive author blog

If you want your book to be as discoverable as possible, it always pays to create an author blog of your very own. An author blog is an online platform wherein you can post excerpts of your book. You could also post content like short articles, poems and book reviews. Make your author blog as attractive as possible. Use neutral eye-pleasing colors and take the time to choose images that will make your blog pop. The best thing about having an author blog of your very own, is the fact that it is easily customizable and relatively cheap to maintain.

2. Tweet about your book regularly

Twitter is considered one of the most popular social media platforms in the world. So it really pays to use it in your book marketing. Try to tweet about your work on a regular basis. Tweet at least once every day. This will keep your work in the public eye. Just a reminder though, don’t make your tweets overly long or too focused on your book marketing. This will make your tweets sound formulaic and boring.

3. Reach out to established influencers

When it comes to book marketing on social media, influencers are key. This is because influencers are very effective in expanding your sphere of influence. And seeing as you are marketing a book, it is best that you reach out to literary influencers. This means that you reach out to well-known authors, book bloggers and freelance writers.

4. Give away freebies

People always love to get free stuff. This is something that you should remember throughout your social media marketing campaign. When you release your work, it always pays to give away a few copies of your book. This will not only create goodwill between you and your potential fans, it will also give the very first readers the opportunity to read your book. And if they like it, they would most likely tell their friends about your work. Thus you are not only getting brownie points with fans, you will also get free word of mouth advertising as well.

5. Interact with fans

Once you release your work, you will most likely garner a good amount of fans. And once you do, you will have to make sure that they continue to like you. The best way to do this, is to interact with them. Answer their questions and give writing advice if they need it. Remember that the book marketing process is like a popularity contest. The readers should not only like your work, they should also like you as a person.

6. Use Instagram to tell your writing journey

Instagram joins Facebook and Twitter as one of the most popular social media platforms in the world. So you should learn to use it as effectively as possible. Showcase your writing journey through Instagram. Show potential fans your writing process, excerpts and other aspects of life. Arrange your images on the social media site in such a way, that it tells your story as a writer.

Achieve your book marketing goals with Writers Republic’s vast collection of book marketing services. Reading the Writers Republic Reviews will help you decide in no time!

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