Author Websites: Elements Your Site Should Have
Perhaps you’re thinking about putting up an author website but not exactly sure about the basic elements author websites you can fall back on.
Putting up a website is crucial for your book’s marketability and reputation. This is why putting up a website needs to be planned precisely. A goal, target visitors, audience retention, and consistent engagement should be established.
Authors’ often never realize the impact of author websites to visitors. Others end up putting up author websites for the purpose of having one but never really put much effort into it. Some lack awareness and mostly see website building and maintenance as a tall task that requires another investment to prime the pump.
The best practice is to always check the analytics and the bounce rate. If you have website visitors who explore your website for the first twenty-nine seconds, puke, and then leave. That means something is wrong on the site that needs a big change.
But it doesn’t have to be like that. In fact, author websites add social proof if sites are well structured and strategized. Here’s how you can achieve that with our important elements for author websites.
A Mailing List Sign-Up Form
Your mailing list is your most valuable element your website can have. Email marketing has been proven effective than any existing social media. It lets you market directly to your readers and potential audience by collecting their contact details. It’s a good tool that keeps you connected and engaged with your audience through personalized newsletters, updates, or important announcements.
Sending out hundreds of newsletters can be overwhelming. So don’t push on sending out anything unless strategized. Just make sure to feature a splash page or pop-up box on your home page to get them to subscribe to your mailing list even before they navigate.
About Me Section
Maintain a short and catchy bio on your author bio or homepage so that visitors will have a glimpse of who you are. Your audience will not dare to take the time to read longer bio’s that they first feed on. The longer version of your bio should be featured at your About Me page, paired up with a professional headshot.
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Social Media Links
Take advantage of including your social media pages on your website. Just make sure these social media pages are all active and updated from time to time than attaching platforms you barely engage with. Your presence in these social media platforms is as important as any engagement you’re making to any online platforms.
Call to Action to Buy Your Books
Always, always provide links to buy your books. Provide visible links sprawled out to at least one on every page to head them directly in buying your book. The easier you make it for your visitors, the more sales you will make.
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Another way to build a personal connection with your visitors is to make your contact form visible on your page. Getting responses, comments, or any forms of communication from your visitors is not just a shot in the arm to actually receive something in the midst of a tiring day, you’re also gathering ideas on what they want to expect on your coming books or perhaps your email updates.
Social Proof is the new marketing and it does not surprise most of us. In the same pattern of hooking your audience with book blurbs, you can include a social proof with your earned media or titles, excellent book reviews, endorsements, appearances, or any achievements relevant to your reputation and contribution as an author. This strikes differently to your readers and adds to their wow factor upon checking your site.
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Have you employed any of these elements on your site?
Author websites can vary based on your goals and target demographic. Make sure to keep it focused and straightforward. Author websites are designed to invite visitors and it’s not just merely all about you. Potential readers visit your site because a link could’ve led them to your site, from a word of mouth, or they’re plainly interested if your book is worth the buy. What they should see for the first thirty seconds on your site should be something worth exploring. Make that as your starting point.
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