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Nine Tips on How to Pitch a Great Story!


If you are planning on pitching a story to a potential publishing house, you should make sure that you make a truly great story. The story must not only be well-written, it should also stand out from the crowd. With these tips, you’ll be able to pitch a great story.

1. Identify the best genre for your book

An important aspect of writing a great story pitch is your genre choice. Remember that each genre has differing levels of popularity. Take the time to check what genres are selling well, and make that a factor in your choice.

However, the main deciding factor should be your preferences. Don’t choose a genre just because it sells well. You should actually want to write in this specific genre, and you should actually care about the topic you are writing about.

Take the time to point out your chosen genre to the publishing house you are pitching to. This will make it easier for them to categorize your work, and enhance your story’s chances of getting chosen.

2. Choose who to pitch for wisely

After you have finished writing your story, it is important that you know which publishing house you could pitch it to. The publishing house must not only be well-established, it must also offer the best deals for writers. The publisher should also be easy to work with, and give you an advantage in the publishing industry. Take your time and do research on publishing houses. Doing so will help you make an intelligent choice.

3. Formatting is key

Before you write your story pitch, you should make sure to find the right guidelines for your story pitch. This includes the font size, numbering, margin, spacing, and how to arrange your manuscript. By taking these factors into consideration, you are enhancing your chances of success.

4. Your story themes must be unique

Before you start writing your story, you should make sure that your themes are as unique as possible. Remember that once you do send out your story pitch to the publishing houses, it will have to compete with thousands of story pitches.

This means your story will have to truly stand out, or it will be overshadowed by the competition. When you think up of story themes, you should think outside the box. Don’t write about the very first thing you could think of. Take the time to brainstorm on story themes, and stay away from clichés.

5. Have your story reviewed

While having other people look through your work may seem scary at first, and you may feel somewhat self-conscious, you should still get your story reviewed. Even if having your work checked may feel intrusive, it is a necessity. You could have friends and family check your work. However, if you have access to other writers, you should have them look through your work. There is a chance that they will be more detailed with their reviews, and they may ask for payment. However, their reviews hold more weight, because they are writers too, and could give you subtle and effective advice on how to enhance your story.

6. Don’t be afraid to make changes

After you have your story reviewed, you should never be afraid to make changes in the long run. Remember that you had your story reviewed because you want to improve your story before you pitch it. Take a close look at your work and all the reviews. While you should not change your work just for the sake of making changes, you should still make changes if you see the need. These changes may take time, however, it is better if you improve your story right away, rather than having the publishing company point them out for you.

7. Double check your work

Before you even think of sending your story to a publishing house, you should make sure that you double check every aspect of your work. Remember, if you want your book to be chosen, every aspect of your book must be perfect. Take the time to check the grammar, spelling, and word usage in your story.

8. Make a great pitch

Once you have your work ready, it is now time to create a great pitch. This is a message to the publishing house that expresses your desire for a publishing deal. It could come in email or letter form. The message should encapsulate the story, and highlight the best aspects. If possible, you should pitch the story in person. It will show that you are serious, and give you a chance to cover the more subtle aspects of your story.

9. Keep an open mind

Once you submit your story pitch, you should be hopeful, yet not expect too much. Remember that your story will have a lot of competition. If your work does get accepted, then all is well and good. However, if your story pitch is rejected, you should not get discouraged or hurt. Instead, you should keep an open mind, and take what the editors have to say seriously. This will not only help you improve as a writer, it will also help you the next time you send out your story pitch.


If you are going to send a story pitch to a potential book publishing house, you should make sure you know what you are doing. With these tips, you’ll be able to write a great story pitch.

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Flynn Hannan

Flynn Hannan

Bibliophile , Senior Indie Editor at Writers Republic