Feb 27, 2020
5 Easy to Follow Tips That Will Jumpstart Your Book’s Social Media Campaign!
If you are thinking of selling your book, you will need to cover all the bases. This is because the book marketing arena is very competitive. And if you don’t cover every aspect of the book marketing process, you will have a hard time making an impact with potential readers. One such aspect of the book marketing process is your social media presence. This is because social media is the most widely used media form in this day and age. And if you don’t know how to use social media in your book marketing strategies, you will surely be left behind.
Here are 5 Easy to follow tips that will jumpstart your social media campaign.
1. Know your target market
Before you start your social media campaign, you should identify your target market first. By knowing your target market, you will be able to make your social marketing market a lot more focused and efficient. You will no longer have to waste time catering to less hospitable demographic. Instead, you could focus all of your resources and energies on your target market.
2. Reach out to online influencers
If there’s one thing you should know about social media marketing, it is the fact that online influencers are key to your success. This is because online influencers are quite well respected. And some companies have even gone so far as a hiring online influencers to use their products. And seeing as you are marketing a book, then you should really reach out to book bloggers. By reaching out to online influencers, you will be able to spread word of your work and enhance your influence as a writer. But don’t think that getting support from online influencers will be easy. Online influencers could be quite picky when it comes to choosing writers that they will support. But if you could have your work reviewed by a book blogger, it could really do a great deal for your social media campaign.
3. Create an online platform
Aside from getting the support of online influencers, you should also make sure that you create a great online platform. Remember that social media marketing is all about making your work as easy to find as possible. And the more well-made your online platform, the easier your work will be discovered by potential readers. By using an online platform you could post excerpts of your work an even keep in contact with potential readers. Overall, by having an online platform, you will be able to make your social media campaign a great deal more effective.
4. Have a set budget
Although social media marketing is not as expensive as traditional marketing, it could still be costly. This is why you should have a set budget before you even think of starting your social media marketing. By doing so, you will be able to prevent yourself from spending too much on your social media campaigns. You will also be able to continue marketing your book.
5. Create a book video
If you want to reach out to potential readers, it is always a good idea to create a book video. This is because book videos are a very effective and entertaining media form. And seeing as there are a myriad of video sharing sites out there, it is very easy to distribute your book video. But when you do make your book video, you should remember to make it as attractive as possible. Make sure that all your images and audio is on point. And most of all, remember that your book video should capture the essence of what your book is about.
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