In this day and age, video marketing has become very commonplace. This is because there are a myriad of video sharing sites in existence, and businesses use them to get an edge over the competition. And if you want to market your book in the best and most efficient way possible, you will also need to know how to use video marketing in your book marketing campaign. You will need a foolproof plan in order to make an impact with your potential readers. Here are 4 Great Video marketing tips for newbie authors.
1. Give an interview
One great way to jumpstart your video marketing campaign is to give a video interview about your book. It is an effective video marketing technique that allows you to talk about yourself and your book and the entire book writing process. This will show potential readers what kind of person you are, and what prompted you to write a book of your very own. By giving an interview, you will be able to open yourself up to the world, and show potential readers that you are a relatable and worth following.
2. Reach out to influencers
As it was stated earlier, it is always a good idea to give a video interview. But the question now though, is who will interview you? In truth you can have a friend or a colleague conduct the interview for you. But if you want to add a certain clout to your video marketing, it is always a good idea to reach out to influencers. And in this case, the influencers are book bloggers. They could be very effective in your video marketing because most book bloggers already have fan bases. So if you could get them to interview you through their podcasts or their blog channels, it could really enhance your book’s chance of success.
3. Instructional videos
If you are a competent writer and want to share your skills with the world, you could always try to make writing instructional videos. By doing so, you will be able to show off your skills and expand your influence as a writer. These videos could range from a simple how to videos, to more complex ones. What matters is that you create as many instructional videos, and that you manage to help as many people as possible.
This is because the more people you help with your instructional videos, the more people will rely on your expertise. This will enhance your reputation in the writing community. That way once you post an advertisement of your book, the readers you helped will be the most likely to buy your work.
4. Create a book trailer
The ideas mentioned earlier are quite effective in their own way. But if you want a video marketing technique that covers all the bases, then you should create a book trailer. A book trailer is kind of like a movie trailer. It is a video made with the sole intention of creating hype for a book. And the true beauty of book trailers is that you can make one all by yourself. It is relatively cheap to make, especially if you use royalty free video clips and music. Of course, if you have the budget, you can also splurge on making a professional level book trailer. This will undoubtedly enhance your book’s chances of getting discovered.
But don’t think that once you release a book trailer, your book will be a success right away. Like any book marketing method, video marketing takes time. So if you want your book trailers to truly make an impact, you should make quality book trailers, and that you should release and update them on a regular basis. That way potential fans will be constantly accustomed to seeing them and prompt them to buy your books in the long run.
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