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7 Ways to Create a Fan Base for Your Book


When it comes to releasing a book of your very own, one of the most difficult things to do, is creating a fan base for it. Remember that there are already a lot of established authors out there, so if you want your book to have a fan base of its own, you should have a set strategy. Here are 7 ways to create a fan base for your book.

1. Set Up An Author Website

Before you could even think of setting up a fan base for your book, it is important that you set up an author website first. Remember that the author website is your main marketing platform. Through your website, you will be able to conduct your book marketing effectively. Think of the author website as your base of operations for creating a fan base for your book. When you build your website, it is imperative that you fill it with great content. You could post your past works through your website. This will help attract potential fans. Aside from great content, you should also make it as attractive as possible.

2. Start As early as possible

When it comes to creating a fan base for your book, it is important that you start as early as possible. There are already a lot of authors that want to make a fan base for their books. They come out of the woodwork every day, so the earlier you start your book marketing, the better. It will give you a head start, and will allow you to make a strong fan base for your work.

3. Collaborate with Literary Influencers

In this day and age, influencers have become a constant part of the book marketing process. Large companies have even approached influencers to market their work. The same could be said for writers. Make it a priority to collaborate with literary influencers such as book bloggers. They might be a bit difficult to contact, and you will have to pay them for their services. However, if you could have them tweet about your book, or write a review for it, then the investment will be worth it.

4. Give away freebies

It always pays to create goodwill with your potential fan base. An effective way to do this, is to give away freebies. A majority of people like to get freebies, so it is a good idea to hold an online raffle for free books. When you run your online raffle, you should make sure that you post the time and date. It is also important that you post all the details, such as how they will be able to claim the prize. This raffle is best done, when you start your book release. It will not only create anticipation for your work, it will also make your book more desirable.

5. Tweet Excerpts through Twitter

If you want your work to be in the public eye, it is always a good idea to tweet excerpts of your work through Twitter. The social media site is one of the most popular in the world, and it is a great way to put your work in the public eye. Before you post anything, it is important that you choose only the best excerpts. Remember that you will want to put your best foot forward, so your choice of excerpts should only be the best.

6. Create a book trailer

Aside from tweeting about your book, yet another way you could create a fan base for your work, is to create a book trailer. A book trailer is a video that creates anticipation for your book. When you make your book trailer, it does not have to be overly long or expensive. What’s important is that it gives enough tidbits about your work to pique your reader’s interests. It is relatively easy to make a book trailer, and you could post them through YouTube and other video sharing sites.

7. Interact with potential fans

Creating a fan base for your book is a bit difficult because you will have a lot of competition. If you want to create a fan base for your work, you will need to interact with potential fans. For example, if a potential fan contacts you, and asks a question about your book, and your journey as a writer, don’t be afraid to answer their questions. Don’t consider potential fans as a source of revenue. Instead, you should look at them as potential friends. You could also join online book clubs, and form lasting relationships through there. Overall, the more sociable you are, the more chances you will have of developing a strong fan base.


If you want to create a fan base for your book you will need to have a set strategy. Remember that there are already a lot of other writers out there, and it could be difficult to compete with them. With these tips, you’ll be able to establish a loyal fan base for your work.

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Flynn Hannan

Flynn Hannan

Bibliophile , Senior Indie Editor at Writers Republic