Key Reasons Why You Should Set up Your Very Own Author Platform

Promoting a book could be challenging because you will have a lot of competition to contend with. So before you start the book promotion process, you should make sure that you have the right tools. One essential promotional tool that you will need is an author platform. Why are author platforms so essential though? What makes them so effective during the book marketing process? Setting up an author platform does take time and effort. So why should you invest so much of your time and resources to making one? Here are key reasons why you should have an author platform of your very own.