The Role of Clickbait in Good Writing

Necessary evil or reproachable habit?

A clickbait photo that has nothing to do with the article. Photo by Jernej Graj on Unsplash

Clickbait. Every writer gets tempted eventually. Inaccurate yet catchy titles work. Very well, actually. But are they ethical? Should you use them? Does using it make you a bad writer?

Full disclosure: People accuse me of using clickbait all the time. But I don’t think I intend to mislead. I just have looser…




Lessons from a professional writing career from top technology and finance author Mika Yeap.

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Mika Yeap

Mika Yeap

Businessman (, MMA fighter, poetry fan.<>

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