The Best Headlines: Short and Simple

Writers generally suck at headline writing, according to new research that reveals what works best

Robert Roy Britt
The Writer’s Guide
8 min read6 days ago

--

A headline has one goal: Get people to read the story. Sure, it must also be accurate and honest, a promise to be fulfilled, but those are best practices. And yes, a headline should be clear and concise, and it might even be creative…

--

--

Robert Roy Britt
The Writer’s Guide

Editor of Aha! and Wise & Well on Medium + the Writer's Guide at writersguide.substack.com. Author of Make Sleep Your Superpower: amazon.com/dp/B0BJBYFQCB