Advantages of Marketing Your Book in a Self-Publishing Company

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Have you ever thought of publishing your very own book? If you have you would of course have thought of the logistics that it takes to have it published and marketed. It would also be good to think about the many other side costs that would make it a very difficult and expensive process.

This is where Self-publishing comes in handy.

Self-publishing is the publication of any book or other media by its author without the involvement of an established publisher. With Self-publishing you will have various advantages at your disposal to help make marketing your book as stress free as possible. These advantages are as follows.

Faster publishing time

In comparison to traditional publishing the process of self-publishing is quite faster. In traditional publishing authors are required to submit their book to a book editor and have it evaluated. Afterwards the editor will either give his consent or not have the book published. All in all this entire process could take a lot of time and waste valuable resources that could have been spent in marketing the book. On the other hand self-publishing is a quick process in comparison because there are no editors to convince nor other books to contend with. All in all the company will give you its full attention throughout the whole process.

A more thorough understanding of book marketing strategies

One of the main differences between traditional publishing and self-publishing is the amount of freedom that the author has on the overall marketing strategy of the book. In traditional publishing the author has a minor role in marketing the book. While in self-publishing the author has the option to head the operation or at least take a more hands on approach on the process. This allows the author to gain a more thorough understanding of how his or her book is marketed.

Higher Royalties

Whether your book is traditional or self-published does not matter in the end. As long as the book is good people will want to read it will be published many times over. The only differences between the two is that authors of self-published books will be paid a higher percentage of royalties than the authors from traditional publishing.

More creative control

In comparison to traditional publishing wherein the author’s creative control is quite limited, the authors who have their books self-published have greater control. Having creative control means that the author has the choice to control almost every facet of the publishing and marketing phases. The author also has control on how to go on marketing the book online and making book marketing services.

You have your own schedule

Compared to traditional publishing where you have to follow their strict timeline on when to market your books, self-publishing has a more flexible take on book marketing and it is all in the hands of the author when or where the book should be marketed. This flexibility allows the author more time in planning a marketing strategy that is will benefit the book the most.

More shelf time

When it comes shelf life self-published books have a longer shelf-life compared to books published through traditional book marketing companies. The normal shelf life of a traditionally published book last around a month or two. This is due to the constant need of bookstores to change their inventory in favor of other newly published books. In comparison to self-published books especially digital books remain on amazon indefinitely. This gives self-published books a noticeable advantage over traditionally published books because they can be bought and printed out at any time. And because potential buyers can see our work online, you will have more time to build up a fan base and start on your writing career on the right track.

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