Apostrophe Basics for Clean, Effective Writing

There’s nothing more jarring to a person with even a slight command of grammar than a misplaced apostrophe. They show up everywhere — on shop signs, social media posts, text messages, formal documents.

The truth is, a misplaced apostrophe can be the difference between a satisfying read and a cringey read. And maybe to your bestie, that doesn’t matter — but to anyone else?