Go Viral by Being Sticky — Advice from Malcolm Gladwell
It involves more than persistence and luck: the law of the few, the stickiness factor, and the power of context.
How do you make your content go viral, drawing in bazillions of readers and viewers, raking in millions-upon-millions of dollars, and climbing the ranks as the most-liked, most-loved, most-clapped, most-followed, and most-number-of-groupies creator of all time? Luck.
The good news: there is some science to luck. A good portion of luck is fueled by persistence. If you continue to produce regularly for a long enough time, you will see a positive outcome that looks a lot like luck. You may never be MrBeast or Tim Denning, but you’ll eventually break through the barrier of the barren wasteland of low audience engagement.
Malcolm Gladwell calls this barrier-breaking The Tipping Point, which is also the title of his book on the subject. He studies and illustrates various viral movements, from the fashion trend of Hush Puppies (similar to Crocs today), to why kids pay more attention to Blues Clues, to the drop in crime in New York City.
Gladwell says three essentials are necessary for the tipping point, or that point where something goes from obscurity to notoriety due to one humble action. The…
