How we find users to test our copy and designs

At Preply, we’re building digital products that are shaping the future of effective learning. To make sure people can use our products to reach their goals, we regularly test our copy and designs with customers.

Users are the most important part of a successful usability test! After we’ve identified a relevant audience, representative of the people who will get value from the product, we send a friendly recruitment message by email.

We respect recipients’ time with concise text, set clear expectations for the user test and offer an incentive from our product for participation. Here’s an example of our recruitment template:

Test our new designs and get a free lesson!

We’re improving Preply to help you learn more effectively. Help us test the experience on our site and we’ll give you a free lesson.

Choose a time to join us for a 30-minute conversation by Zoom. You’ll need access to a desktop computer.

(CTA) Choose a time — linked to a scheduling site like Calendly

Feel free to adapt this template to find participants for your user test. Before you plan your test, be sure to check out our 6 foolproof steps for user testing microcopy and 10 key questions to ask during the interview.