It’s time to silence the voice and tone guide

“We need a voice and tone guide,” says someone at your company.

Voice and tone guides are in fashion. Monzo has one. Salesforce has one. Even Texas State University has one. You don’t have one? Perhaps you feel like the kid at school relegated to playing with ants in a dirt pit while everyone else plays on their Tamagotchis.

But just because everyone has one, doesn’t mean you need one. Consider these things before committing yourself to weeks of guide writing — and save yourself the finger cramp.

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