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AI adoption struggles when trust is missing

AI adoption struggles when trust is missing

AI is increasingly everywhere. But most people don’t see how AI works. And that’s a problem.
Go to the profile of Sarah Gold
Sarah Gold
Feedback is about change

Feedback is about change

On Thursday I joined a roundtable to help shape the future vision for UK digital public services.
Go to the profile of Sarah Gold
Sarah Gold
3 ideas to shape the government digital vision

3 ideas to shape the government digital vision

On Thursday I am joining a roundtable to help shape the future vision for UK digital public services.
Go to the profile of Sarah Gold
Sarah Gold
Genomics data at risk

Genomics data at risk

Organisations holding big datasets about people need to start following a new playbook.
Go to the profile of Sarah Gold
Sarah Gold
Reducing the trust gap in regulated markets, through design

Reducing the trust gap in regulated markets, through design

Trust is essential in regulated markets. Our top 3 recommendations.
Go to the profile of Sarah Gold
Sarah Gold
Earn trust by proving what you say

Earn trust by proving what you say

Making organisations and services prove they can be trusted is the best way to build better futures. Apple agrees.
Go to the profile of Sarah Gold
Sarah Gold
A toolkit to help create more trustworthy advertising experiences

A toolkit to help create more trustworthy advertising experiences

Whilst consumers are not against adverts, they don’t like how most advertising relies on data sharing with organisations they don’t know…
Go to the profile of Peter Wells
Peter Wells
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