Pop Up Museum Promotion

I felt that a flyer would be the best route to go in order to gain as much attention as possible. The simplicity of a flyer makes it far more likely for someone to at least stop and take some interest in what it is about. Using a method that utilizes blocks of texts are more likely to be ignored as most people tend to be on their way somewhere, and not likely to stop and read all the information being presented.

To grab the attention of people passing by, I tried to use brighter colors and larger font to catch people’s eye. I kept the information down to the necessities, such as time, place, and location, as well as posing a few questions that might get people thinking. The questions serve as a way to let people know what the pop up museum is all about, as well as, hopefully, create some interest. It would also be a good way to prime people for the event and maybe have them potentially present their own ideas creating a discussion on the topic.

In order to circulate the flyers, I would go through the Office of Student Involvement to have them approved. Once approved, these flyers would go up on bulletin boards in places such as the student center, the library, and the SAC. This is convenient as these bulletin boards are already in places of high traffic, however they are also quite crowded and there is the possibility of a the flyer being “drowned” in the mass of other advertisements. We could also try spreading the word through email and having the flyer attached in it. This could allow for a little more text to be added by introducing the event through the email itself. There is also the method of handing out flyers by hand to people, however whenever someone tries to hand a flyer to me I either ignore them, or I’ll take, pocket, and forget. I feel like this is the most inefficient route to go with as well as a waste of paper.