A Short List of Useful Marketing Tips & Hacks (part 1)

Getting to know your consumer and audience is vital to run a successful marketing and promotional campaign. No product is for everyone.

M. Olchawska
Writing Club

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1. I believe that the key is quality over quantity. I know that some of us put blogs and videos out there every day, but it doesn’t necessarily mean that the quality is always high. When it comes to it always prioritise quality over quantity. In the long run, it can only benefit you.

2. Understand your product and what you are offering; how different your product is to this offered by your competition. Maybe you can point out the differences between your product and your competitors’.

3. Who are you targeting with your marketing and promotional campaign? Do you know the audience you are targeting?

4. Segmenting the market to connect with your audience can help their experience:

demographics: age, gender,
geography: where do people live,
household size,

- lifestyles, activities.

You need to know who you are talking to before you start putting all the energy, content and products out there.

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