The Eternal Allure of Bullshit

Why did I just read a piece by a writer with less than 600 followers on the Medium platform about how to “easily” attain followers in the tens of thousands?

Joel Eisenberg
Writing For Your Life
4 min readJun 16, 2021

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Lying — bullshit, to turn a phrase — can be seductive to both the giver and the receiver.

Bullshit on Medium, apparently, is a microcosm of bullshit in the rest of the world.

When I clicked on the article referenced I had no idea how many followers the writer had. Really, it didn’t matter to me much … until I casually noticed it.

Where is the credibility?

Why does it matter?

That question, my friends, addresses an issue many of us have encountered as we’ve plied our trade in the writing haze. The most effective barometer of that statement is to ask yourself how you’ve responded to pieces by others you have recently read … and judged.

Did the writer maintain the integrity of the topic? Did the writer cheat? Did the writer come across honestly?

Or did they lie?

Based on the answers to the above questions you may be in the grip of a cheap writer.

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Joel Eisenberg
Writing For Your Life

Joel Eisenberg is an award-winning author, screenwriter, and producer. The Oscar in the profile pic isn’t his but he’s scheming. WGA and Pen America member.