Why Clubhouse is Poised to Become the Most Successful Social Media Platform of Them All

Though still in beta mode, it is no accident the app has been such a smash with early adapters.

Joel Eisenberg
Feb 3 · 6 min read

In late-December of 2020, I received an invitation from a friend to join what she called the “hottest new social media app that may one day overtake Twitter, Facebook, and Instagram.”

I thought to myself, ‘Do I really need another social media app in my life?’ I’m a writer. As it is, I spend entirely too much time on my existing platforms to get motivated and try another.

I joined. I’ve been addicted ever since.

In the image on the right, above, you may recognize several public figures: Gayle King, MC Hammer, Van Jones of CNN, Terry Crews, Michael Ovitz … They are Saturday night Clubhouse regulars in a “room” hosted by philanthropist Felicia Horowitiz. Oprah has spent time on the app, even Elon Musk made a much-touted recent appearance. Ashton Kutcher, Jared Leto … numerous writers and producers for film and television including Oscar and Emmy winners, and politicians such as Tulsi Gabbard have taken to the relatively new platform.

San Francisco Bay Area entrepreneurs Paul Davison and Rohan Seth founded Clubhouse early in 2020. The present market valuation of the platform is … through the roof.

But why? What is the draw, exactly? How does a company go from startup to $1 billion in less than a year?

See this Mashable article and this LA Times piece for histories of the invite-only app, which after seven months has indeed attained a $1 billion valuation, according to PitchBook.

My opinion on the matter is the concept of an audio-only app coming to fruition in the midst of a pandemic was inspired. How many of us have longed to reach out to others, while being either stuck at home and/or distant from loved ones? Most of us have phones and computers; many of us have used Zoom or an Apple FaceTime equivalent to speak to others on video.

The intent of Clubhouse, though, is to foster community. To get there, members are able to listen in on and moderate “rooms” on any given topic. Early bugs included poorly-moderated rooms where conversations became overly heated and sometimes racially-provocative. That has since largely improved with further oversight. The app currently runs smoothly for the most part, but occasional technical glitches tend to pop up now and again, only to be quickly repaired.

To my mind there are three qualities of the new platform that stand out and make it particularly appealing:

  • Unprecedented access to producers, writers, and celebrities for those in the arts. Meaning, the platform is set-up in such a way where moderators of rooms can bring up listeners from the audience — by either directly requesting for them to speak, or in response to a raised hand symbol on the room’s screen — and have them interact, in a real time conversation, with the subject(s) of that particular room.

Listening and interacting on Clubhouse proves the platform surely has met its early goal of fostering a community and strong sense of diversity. Recently, Clubhouse announced plans to even monetize the efforts of early adapters. See here.

A quick run-down of the functionality of Clubhouse is important for those less tech-savvy among us who are new to the platform. Note: Clubhouse is still in beta mode and presently operates only on an iOS platform, meaning only those with iPhone capabilities have current access.

Valuable points:

  • Virtual rooms are opened devoted to any topic. Arts, social issues and politics are particularly popular, and the networking within each room is unmatched by any other social media service by virtue of its patented interactive abilities.

Under that umbrella, we’ve hosted authors and screenwriters, producers, directors, actors, and executives. I moderate several of these rooms weekly with Myah. To give an idea of our listener base, between “members” and “followers” of the club we’ve attained 3000 signees within the three weeks since the group started. The social media numbers of Myah — writer, producer, director, and star of the upcoming television series #WeirdMyah — and me strongly increase whenever we host a new room.

That may be a benefit, but it is what happens off the platform that has rapidly turned Clubhouse into the new social media rage: Business.

Big business. Money is being exchanged and deals consummated. I have fielded calls from agents and producers looking to possibly work with me. A television series is presently being negotiated for another room hosted by a friend.

The platform is becoming important and potentially lucrative, as well as fun.

Founders Davison and Seth have been making the media rounds of late stating their goal of wanting “creators” (aka hosts or moderators) to earn a sizable income on their platform. Certain strategies are said to be in the works to attain that goal.

For now, Clubhouse remains invitation-only. The site is free, though moderators have the ability to charge for their services. Members are generally given three invitations per week based on their activity on the app. Once the platform grows and operating systems outside of iOS are able to run the app, the sky really is the limit. The downside of that inevitability is the app may become diluted with frivolous or dangerous content — no different than that of other social media platforms — that will have to be closely watched. The upside is once those bugs are worked out, early adapters may have the possibility of earning more money based on already being established.

My suggestion is this: Do what you can — today — to attain an invite to Clubhouse. This is truly the future of social media networking.

I’d bet on it.

Thank you for reading.

If you would like new stories and exclusive content sent directly to your inbox, please enter your email address to subscribe to my free newsletter. CLICK here:

For those interested in a special emailed Sunday edition of “Writing For Your Life,” you can click here:

Writing For Your Life

From the psychology of creativity to a writer’s finances, and everything in-between.

Sign up for Writing For Your Life: Sunday Edition

By Writing For Your Life

From the psychology of creativity to a writer’s finances, and everything in-between, “Writing For Your Life: Sunday Edition” is an uncensored summary of the week’s most provocative stories.  Take a look.

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Joel Eisenberg

Written by

Joel Eisenberg is an award-winning author, screenwriter, and producer. The Oscar in the profile pic isn’t his but he’s scheming. WGA and Pen America member.

Writing For Your Life

Honest, practical advice on the writer’s life for both aspiring and experienced authors and screenwriters, and an uncensored forum for provocative thought.

Joel Eisenberg

Written by

Joel Eisenberg is an award-winning author, screenwriter, and producer. The Oscar in the profile pic isn’t his but he’s scheming. WGA and Pen America member.

Writing For Your Life

Honest, practical advice on the writer’s life for both aspiring and experienced authors and screenwriters, and an uncensored forum for provocative thought.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store