Kim K’s Robbery: The Aftermath
If you follow — or follow, but are maybe too stubborn (or embarrassed) to admit it — Kim Kardashian on Snapchat, Instagram or Facebook, you have probably noticed by now that it’s been a while since Kim K has posted. Since her Paris robbery nearly two weeks ago that left her incredibly shaken up, Kim has not shared anything via social media.
On October 11th, Kim’s younger sister, Khloe, went on The Ellen DeGeneres show to discuss her knew jean line, but of course the topic of Kim’s robbery was brought up. Ellen asked Khloe how her sister is doing post-incident, and Khloe said that her sister “is not doing well.” She added, “It’s incredibly traumatic what happened to her, but our family is super close and great, and we’ll get through it together.” As for why Kim has put a hiatus on her social media activity, she and her sisters were told to pull back a little bit…although, it seems Kim has gone completely cold turkey. However, the question and concern comes into to play about what could happen to her brand with out her social media prominent to capitalize on it?
Well, according to a Daily Mail article, Kim K has vowed to stop flaunting her wealth on social media. Over the years, she has made millions of dollars through promoted social media posts due to her substantial following base on Instagram and Twitter. Even though she hasn’t posted in a few days, since the occurrence of the robbery, her number of followers has been climbing and climbing. Apparently, Kim’s social media break will only be for a month, but when she returns to it, she will not be nearly as public about her personal life as she was prior to the incident. Daily Mail quoted an inside source who said, “She loved flaunting her wealth and being so public. She felt safe and never really thought about her vulnerability. Now she knows she was so naive. Everything has to change going forward.”
Kim’s biographer, Sean Smith, actually had quite a bit to say about Kim’s career path moving forward. He said that since her marriage to Kanye West, Kim has been moving her brand in a different direction. Forbes described Kim as a “tech entrepreneur” because of her skyrocketing success with her mobile game, Kimoji and other personal apps. In fact, Kim reigned in more income from her tech brands than she did from anything else. In the article, Smith is quoted saying, “I don’t think she needs to carry on as the Kim Kardashian we all know. She can now take a step back without the business suffering. She has made $100 million from her fabulous looks, body and public persona.” Smith seemed to have really been on a roll at this interview, and went on to say that Kim’s family can just carry on the Kardashian brand without Kim in the public eye, while Kim basically governs her family from her mansion.
Needless to say, I think even if Kim Kardashian were to never return to social media, her career would be sustained. Despite popular belief, Kim is actually an extremely smart business women and I have no doubt they she will find a way to continue to build her brand after the terrifying robbery. In the meantime though, I think she and Kanye will be ok with they’re $140 million between them.