How to Write a Pitch Deck

Lilly Talavera
Writing Tips 101
Published in
2 min readJan 6, 2023
Photo by Slidebean on Unsplash

A pitch deck is a presentation that helps you sell your business idea to potential investors or stakeholders. Here are some steps to help you create a successful pitch deck:

  1. Develop a clear and concise message: Your pitch deck should convey the main points of your business idea in a clear and concise manner. Focus on the problem your business is solving, the solution you are offering, and the potential impact and return on investment.
  2. Use visual aids: A pitch deck is not just a bunch of slides with text on them. Use a combination of text, charts, and other visual aids to help illustrate your points and make your pitch more engaging.
  3. Keep it simple: Your pitch deck should be easy to understand and follow, even for those who are not familiar with your industry. Avoid using jargon or technical terms that may confuse your audience.
  4. Include a competitive analysis: Show that you have done your research and are aware of the competitive landscape. Explain how your business is different and why it is better than the competition.
  5. Outline your financial projections: Investors will want to see your financial projections, including your revenue, expenses, and expected profitability. Be sure to back up your projections with solid data and assumptions.
  6. Practice your pitch: A great pitch deck is only as good as the presentation. Practice your pitch in front of a friend or colleague to get feedback and improve your delivery.

By following these steps and tailoring your pitch deck to your specific business and audience, you can create an effective presentation that helps you sell your business idea.

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