A New Black Friday Ritual?

Source: Stencil

The six hours we spent celebrating Thanksgiving offered a welcome break from my cell phone. Before we left, I checked for updates. Habits are hard to break.

A bevy of Black Friday emails already made their way through the virtual netherworld and into my inbox.

By this morning, I had over 100 emails in my various accounts. Some come from trusted brands. I buy from these brands throughout the year. These fall into the welcome bucket.

Others come from brands I bought from once or twice in my life. These fall into the questionable bucket. They sell legit products and services. They just aren’t relevant to me. My needs and desires rarely intersect with what they sell.

The majority of emails fall into the unwelcome bucket. Some of these are websites I visited but never bought from. Some are totally unknown. Others contact me once a month or so. They try to sell me on some bullshit course or software that promises to change my life. I never open these. I just swipe to delete.

A New Black Friday Ritual

From Black Friday through Cyber Monday you will receive more emails from people who want to sell you crap you don’t need than any other time of year.

It’s easy to swipe through and delete these emails on your phone. That’s what I do 99% of the time.

This weekend, do something different.

  1. Open your email accounts on your laptop.
  2. Evaluate each email and determine which of the three buckets they fall under.
  3. Unsubscribe from all of the unwelcome emails.
  4. Evaluate the questionable ones. Place them in either the welcome or unwelcome bucket. Yes, force yourself to make a decision.
  5. Unsubscribe from the new batch of unwelcome.

It takes time to do this. It’s worth the effort.

Going through this exercise once a month would serve us better. For now, let’s start with Thanksgiving weekend. Be thankful for a clean inbox.

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