The First Step Is Always The Hardest…

Especially In Business

Source: Stencil
The First step Is Always The Hardest — Unknown

We couldn’t wait to jump in the pool. The sun’s heat felt like the inside of an oven. As soon as we dropped our bags, my son jumped in.

I sort of tiptoed in the pool. The water was cold, despite the heat outside. I inched a little deeper a half step at a time.

Hey. Wait.” I yelled

My son foiled my plan of gradual acclimation to the cold water. He swam to the other end of the pool. He’s only six so I need to keep my eye on him.

“Crap. I can’t delay this anymore.”

In one swift move, I dove underneath the rope that divides the shallow end from the deeper end.

The cold water stung for a few seconds. After that, everything was fine. I swam across the pool with ease. I no longer cared about the coldness.

“First Step” Quotes Transcend Every Area Of Life

The First Million Is Always The Hardest — Unknown
The First Sale Is The Hardest — Unknown

There’s a reason so many similar quotes give the same advice. The fear of the unknown and fear of the known make the first step so difficult.

With the unknown, we don’t know what to expect. That scares us.

Sometimes, there are known difficulties we want to avoid. I knew the first few seconds of the cold water would sting. That’s why I found it so hard to dive in.

I can empathize with others who struggle with granting me a chance. The first step is hard for them too.

Nowhere is it more true than business.

The Biggest Hurdle In Business

The most critical point of any sales, marketing or persuasive effort is the second they enter your world. Convince them to take that first step. It’s the hardest part. It’s why so many businesses work so hard on customer acquisition.

In my own experience, getting a new customer to spend $10 on that first product takes more effort than getting them to spend $99 on the second product.

There’s the unknown of dealing with a new person or entity. They don’t know if you’re trustworthy. They lack the experience to know what to expect from you.

In addition, they also fear the “knowns.” You’re asking them to part with their hard earned cash. They surmise from past experiences that you’ll try and sell them other stuff in the future.

How do you help them get past that initial fear?

The Low Impact Welcome

Make that first entry into your world low impact. Ask for a little and give a lot. Be creative and stand out. Don’t worry if you’re not getting your fair share in the first transaction.

I read a lot of complaints by peers on Social Media. They cry about customers who fail to recognize their hard work.

“I’ll be damned if I give away my hard work for a pittance.”

Here’s the truth.

Nobody cares how hard you worked on it. They only care about what it does for them.

Deliver kick-ass value and you’ll make your fair share in due time.

The Low Impact Welcome is a powerful tool… but this is the single most powerful persuasion skill. Click here to download my guide. Oh, and if you liked this story… please click the heart below