Tap Into Your Audience’s Reality And You Win A Seat In Their World…
But How Do You Do It?
We’re only forty minutes outside New York City, yet our town is serene and relaxed. It’s quiet. People say hello to each other. There’s one other subtle but noticeable difference between city and suburban life.
Cars go out of their way to let you cross the street. They’ll stop at cross walks. If they see you approaching an intersection, they’ll stop in anticipation of you crossing the street.
That’s a far cry from what I experience in city life. Crossing the street in the city requires a leap of faith and razor sharp alertness. The people aren’t meaner. They’re the same people. It’s the context and circumstances that alter their behavior.
We like to believe that we act according to our principles and beliefs regardless of our external circumstances. The truth is, context and external situations — reality — influence our emotions and behavior much of the time.
We each experience our own reality. Understanding how your audience experiences theirs is an important piece of building that connection and trust.
Take this situation as an example. Let’s suppose your audience is men who want to rid themselves of extra flab around their waste.
Sure, tell him about how great he’ll look with six pack abs. That’s a given. Don’t forget the context in which they live. Touch on what it’s like to be at the beach and face the embarrassment of taking off your shirt — especially when standing next to their muscular buddy.
Preaching a health food that prevents disease? Talk about the indignity of walking around in a hospital gown, being poked and prodded like you were someone’s medical experiment.
“Wow, that’s exactly how I feel.”
If your audience thinks that, you’ve won the first half of the battle.
The Most Dull But Genuine Cliché Ever
We’ve all heard and repeated this cliche.
Welcome to my world
It’s what someone says to you when you’ve identified with their reality. It’s what you say to someone else when you feel they finally understand what it’s like to live in your world.
Think about the reality in which your audience lives. That gives you the context and understanding in which your audience sees and interprets the world.
The Two Sides Of Context
The two sides of context give you the understanding to empathize with your audience.
What is the setting or circumstances your reader finds himself right now?
What is his perspective on why he faces his current problem or cannot capitalize on an opportunity?
Keep this in mind. Most of us attribute our failures or challenges to external influences. You may think your audience is struggling to succeed because of their lack of effort. They likely attribute that struggle to the economy, lack of opportunity, competition or some other excuse.
Make sure your views align with his thinking and you’ll have a better shot at winning his support.
Tapping into reality is a powerful tool. Want some other tricks? Get my free guides on persuasion and creativity here. Oh, If you liked this story, click the ❤ so others may find it.