The Hidden Persuasion Strategy You Missed In “Think And Grow Rich”

On a good day, I experience something weird. One time I found my car with all the windows down and sunroof open. It baffled me for hours. A Google post buried on page five solved the mystery.

Each night before bed I make a list of ten interesting things that happened during the day. I pick one of those events and then write about it. Once I pick an event, I tie into a lesson on persuasion. I do this every day.

Walking Out Of Your House Naked

Today, something scary happened. I forgot my list. For me, it’s like leaving the house before I get dressed.

I didn’t write in my usual notebook. It messed up my routine. This morning I tried to recreate it. I failed. Most of the cool stuff seeped out of my brain as I slept.

Those quirky things that we experience during our otherwise routine days make stories interesting. Without my list, those tidbits of gold disappeared.

That’s why I write them down. We forget things we want to remember. We remember things we prefer to forget.

Think of a time you forgot a great idea. You failed to write it down or make a note of it. An hour later you say to yourself:

“What was that great idea I had? Crap. I should have written it down.”

We all experience that. I seem to get great ideas while I shower. Those ideas escape me a few hours later. It irritates the heck out of me. Somebody needs to invent a note-taking-machine for such times.

The Ancient Memory And Persuasion Trick

When I dream up a great idea I try to repeat it often. That keeps it in the forefront of my mind until I jot it down. That’s the key to remembering great ideas.

Repeat. Repeat. Repeat.

Any idea, plan, or purpose may be placed in the mind through repetition of thought — Napolean Hill

Repetition helps us remember. It also helps us persuade. That’s the hidden meaning behind Napolean Hill’s famous quote from a century ago.

Here’s the bizarre thing about repetition

Repeating the same thing verbatim backfires. Imagine someone trying to stuff an idea down your throat over and over. That’s how the receiver of your communication interprets repetition.

As a persuader, you take a more subtle approach. Repeat the same idea but use different words. Explain it in a different way. Each time increases familiarity. What we see, hear and feel as familiar we accept as truth.

Two examples of saying the same thing using different words:

Repetition makes your message more persuasive.
Hearing your message multiple times improves familiarity. Familiarity breeds acceptance.

Changing up your words takes on more importance with the written word. Seeing the exact same phrase multiple times calls attention to what you are doing. Subtlety lets you take advantage of repetition without sounding repetitive.

For a deeper dive into the power of repetition and familiarity, I recommend Thinking Fast And Slow by Daniel Kahneman (pg 62–67 )

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