From the Experiment Cookbook

100 Questions you can ask in Customer Development Interviews

Use this list to come up with interview scripts fast and easy

Erik van der Pluijm
WRKSHP
Published in
2 min readDec 7, 2019

--

It’s all about the right questions — Photo by Emily Morter on Unsplash

A few weeks back, I worked with a client setting up scripts for customer development interviews.

While they were working on questions for their interview script, one team member remarked that it would be great to have some kind of cheat sheet or list of questions to copy from. That would save a lot of time.

Going over my own previous experiments and looking at sources online, it turned out there are many questions that can be used time and again. So, I decided to compile these into a handy table :)

Coming up with questions for customer development interviews doesn’t have to be time consuming any longer. Simply go over the list and pick the ones that make the most sense to you. Job done.

Get access for free

If you want access to this list of questions, please follow this link to get access for free.

Access to the full list is included in the Experiment Cookbook, which also includes 25 ready to run experiment recipes and is a valuable resource for anyone running validation experiments.

Stay tuned for future updates to this list as well as other ways to make developing interview scripts faster, easier, and more effective. A great way to do that is by signing up for the Weekly Tool newsletter 😜

Keep innovating! 🚀

--

--

Erik van der Pluijm
WRKSHP

Designing the Future | Entrepreneur, venture builder, visual thinker, AI, multidisciplinary explorer. Designer / co-author of Design A Better Business