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From the Experiment Cookbook

Balance Cost with Strength of Evidence for your next Lean Experiment

Updated Experiment Cheatsheet

Photo by Christophe Hautier on Unsplash

Validating your assumptions with experiments is a cornerstone of the Lean Startup methodology. Identifying the riskiest assumption you want to validate, defining your hypothesis, and then running a validation experiment is a…

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Erik van der Pluijm

Erik van der Pluijm

Designing the Future | Entrepreneur, venture builder, visual thinker, AI, multidisciplinary explorer. Designer / co-author of Design A Better Business