How to Prioritise Assumptions with the Business Model Canvas

Erik van der Pluijm
WRKSHP
Published in
7 min readOct 20, 2021

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Photo by Coffee Geek on Unsplash

When you’re exploring a new business model, product, or service, it is important to validate your assumptions. The Lean Startup movement has taught us that. But how do you select which assumption to validate first?

In my previous post on prioritising assumptions, I showed a way in which you can formalise the prioritisation process using Google Sheets by looking…

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Erik van der Pluijm
WRKSHP

Designing the Future | Entrepreneur, venture builder, visual thinker, AI, multidisciplinary explorer. Designer / co-author of Design A Better Business