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Jobs to be Done and the Job Map

How to find your key innovation opportunities based on the Jobs to be Done

How to link Jobs to be Done with opportunities? Photo by Miguel Aguilera on Unsplash

As you probably read a hundred times, innovation starts by understanding your customer. What do they try to achieve? What is the ‘Job’ they try to get done? And how can you help them achieve it?

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Erik van der Pluijm

Erik van der Pluijm

Designing the Future | Entrepreneur, venture builder, visual thinker, AI, multidisciplinary explorer. Designer / co-author of Design A Better Business