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Customer Validation

Optimise your Value Proposition with Card Sort

How to get a read on what features customers find important

It’s all in holding the right cards — Photo by Daniel Prado on Unsplash

Validating a complex set of features

Let’s say you are validating a new product, and you’re homing in on a value proposition. So far so good.

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Erik van der Pluijm

Erik van der Pluijm

Designing the Future | Entrepreneur, venture builder, visual thinker, AI, multidisciplinary explorer. Designer / co-author of Design A Better Business