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Visualising the Startup Lifecycle ‘Main Sequence’

Do companies grow, evolve, and die just like stars?

Stars — Photo by Jeremy Thomas on Unsplash

While I was trying to find a better way to visualise the life cycle of companies and startups, I was reminded of the Hertzsprung-Russell diagram.

This diagram was created circa 1910 by astronomers Hertzsprung and Russell as a way to map out the relationship between…

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Erik van der Pluijm

Erik van der Pluijm

Designing the Future | Entrepreneur, venture builder, visual thinker, AI, multidisciplinary explorer. Designer / co-author of Design A Better Business