From the Experiment Cookbook

What lean experiment to run?

How to decide what your next validation experiment should be?

Erik van der Pluijm
Sep 2, 2019 · 4 min read

When you’re preparing to validate assumptions, and are looking for a good experiment to run that will give you the results you need, it can sometimes be difficult to make a good choice.

Should you create a landing page? Interviews? Or a detailed user test? Do you want to have quantitative data to make your next decision? Or are you looking for rich feedback?