The Raven: Marketing, Media, Tech W’round-up | 26 July 2017
powered by @Mattketing
Every two weeks — the Raven arrives, delivering a Wednesday round-up (#W’roundup) of some of the best, brightest and boldest reads from the worlds of #marketing #media and #tech — the stuff’ that’s sparkled in the roost, and sparked my interest.
THIS DELIVERY: Musk vs. Zuckerberg, KFC hit peak advert, Australia takes on the big tech companies, AI goes wrong, Microsoft go Black Ops while MS Paint regenerates, BA hits turbulence, Winnie the Pooh hits a meme-trap, employees get micro-chipped, Mars looks expensive, Pokemon go missing and Jane Austen is almost universally acknowledged to have tripped up the accountants…
Advertising & Marketing
Super Sanders: KFC hits the DC universe. A bit of a stretch, but not quite the resurgent brand’s finest hour this Raven… Surely?
One of the highlights of Comic-Con over the past few years has been the beautiful insanity that is DC Comics ongoing…io9.gizmodo.com
Fast Revolution: And classic ‘fast food’ and ‘casual dining’ brands are heading a revolution:
Being the major player in a sector is no longer a guarantee of long-term success. It's not always new entrants to the…www.marketingweek.com
Top of the brands: When it comes to the health of a brand, an interesting regional dichotomy. Global tech domination, while there’s health in retail in the UK. A very healthy display for the BBC, even if you might have swapped BBC Two for Radio 2— and a little more digging required into the great BBC THREE experiment
Google has taken the top spot in YouGov's first global brand health rankings, followed closely behind by YouTube and…www.marketingweek.com
Ad reprieve: On the other side of the British small screen, a moment to breathe for ITV:
ITV's family of channels generated TV ad revenue of £769m in the first six months of 2017, down 8.2% year on year…www.campaignlive.co.uk
Advert of the Moment
No shame in applauding KFC’s extensive ad work so far this year… Premiering this in the middle of Channel 4’s The Handmaid’s Tale broadcast was curious. But here it is, KFC’s 60 second chicken spot. Surely it can’t be them again…
In its first work by Mother, "The whole chicken," the brand has taken a bold approach with a badass chicken fronting…www.campaignlive.co.uk
But unlike KFC’s other endeavours, this one’s surely designed to shock to the point of undermining the brand. Condemned by animal charities, do you really want to eat chicken after staring one in the eye?
If you've been watching a particular reality TV show at 9pm every night for the past seven weeks, the chances are you…www.independent.co.uk
Mind you, I the other day I happened to be in a Belgium chicken and bread bar (yes, only serving Chicken. And bread). And that place was packed with pictures of chicken.
Even the G&T? BA are a company to keep an eye on as staying airborne seems unprecedentedly difficult.
James Anderson used to look forward to jetting off every July or August on British Airways. Like many of us, he felt BA…www.thetimes.co.uk
It’s not all bad in the air: taking to the skies with the English:
It's hard to get people to watch those safety demonstrations on planes, but this new video is full of celebs so that's…entertainment.ie
Easy-TV: And there’s always TV… The new head of ITV’s flown in:
EasyJet boss Carolyn McCall has been named as the new chief executive of ITV. Ms McCall will begin the role in January…www.itv.com
Right hand column: The weekly bias, this time evaluating bias in the Beeb:
The international trade secretary Liam Fox is once again baying for BBC blood, claiming the public broadcaster has…theconversation.com
Gender pay rules the day: As of April, Gender Pay Gap Reporting has been legally required for UK companies with over 250 employees. It’s going to appear heavily for months to come, but the BBC took the first hit. While there were as many surprises as there were a lack of them in the BBC pay figures, as the Corporation undertook one of its favourite activities — simultaneously squirming and over-enthusiastically revelling under the weight of reporting on itself, it’s likely that the list will be increasingly unrepresentative in the years ahead:
On Wednesday, the BBC revealed the salaries of its top 96 on-air talents - but the decision to move some of its shows…www.radiotimes.com
Millennial-bashing: A theatre tried their best to get in on the HR agenda…
I live near the Teahouse. Wandered past on the night this all kicked off and it was rather calm off-line. Interested to see how this affects their undoubtedly delicate economic model. Also, hope there’s another Fire Festival opposite them this Bonfire night…
A theatre company has questioned if millennials "are taught anything about... the real world" after being unimpressed…www.bbc.co.uk
Like being caught, rather deftly, on a trumped up charge… It was the ageism wotdunit…
Ladies and gentlemen… Oh. The Tube’s getting friendlier everybody!
The "ladies and gentlemen" greeting on Tube announcements is to be scrapped, Transport for London (TfL) has announced…www.bbc.co.uk
Monkey about: An astonishing case with some extraordinary reporting (add phone screen grab)
The 9th U.S. Circuit Court of Appeals held a three-judge panel hearing Wednesday in San Francisco to hear arguments…www.ibtimes.com
On the big screen: Welcome to Fear Street, see you next week. The studios are embracing the idea of innovation, but few of their ideas are sticking…
In the past decade or so, TV has turned into the primary threat lurking around cinema's back stair. Studio executive…www.theguardian.com
The internet meme strikes again… Pooh’s out of China:
Pictures of Winnie the Pooh have been banned on Chinese social media as officials clamp down on politically sensitive…news.sky.com
To Fleet Street: The Telegraph’s hit this initiative a damning blow:
Only two publishers, News UK and Guardian Media Group, remain involved in the plan, which is dubbed Project Arena…www.campaignlive.co.uk
Accented: Are we too precious about our regional language? Say no to formulised spelling, I say.
"That's what this nation has been built on, proud men. Proud fucking warriors!" shouts Combo in one of the most well…www.theguardian.com
A new music record: And it’s about time there was some good, and unexpected news from the charts. Streaming works?
The undeniable "Despacito," by Luis Fonsi & Daddy Yankee and featuring Justin Bieber, has become the most streamed…variety.com
Mapping history: Tracking Australia.
In many parts of regional Australia, the population of country areas around towns has declined while the population of…www.theguardian.com
Expanded definition: Let’s start with a question: Who’s using ARC tech?
If you're the owner of a newer HDTV, A/V receiver, sound bar, or home theater in a box, you may have noticed (and then…www.digitaltrends.com
The visual Echo: Everyone ready for the Amazon Echo Show? The A plan seems to be working…
David Ryder | Getty Images You walk into your kitchen and say, "Alexa, what's going on today?" The cylindrical Amazon…www.cnbc.com
Looking at the big guys: Amazon next to tip for FANG.
After the first of the "FANG" quartet surged last week on a strong quarterly earnings report, some strategists are…www.cnbc.com
A country-sized data storm: A huge data error promises hellish questions in Sweden.
There are security fuck-ups and there are legendary security fuck-ups. This one clearly falls into the latter category…gizmodo.com
A tech-sized empire: And talking of the big guys, they’re increasingly building to match their kingdoms. New Empires? What empire hasn’t fallen eventually, amirite?
We know by now that the internet is a giant playpen, a landscape of toys, distractions and instant gratification, of…www.theguardian.com
You feel a slight pinch: Next they’ll be micro chipping their employees. Oh.
Adam Berry | AFP | Getty Images Welcome to the future? A Wisconsin technology company is offering its employees…www.cnbc.com
Not MSing about: This week I’m putting the emphasis on Microsoft. Perhaps the most intriguing news is where they’ve gone Black Ops.
While the White House mulls striking up a joint cyber program with Russia, an unlikely vigilante is taking care of…techcrunch.com
While losing comms? The quiet surrender of Microsoft — features a huge amount of vitriol aimed at Steve Ballmer (and GIF!)
Farewell then, to Windows Phone, Microsoft's answer to the iPhone's iOS operating system, as Microsoft quietly pulled…inews.co.uk
Whitewashed: Of course, the news has huge implications…
Is all art nostalgic? Is it only when something is in the past, however recent, that it becomes interesting…www.theguardian.com
But wait, all is not as it appears. And all publicity is good publicity…
See latest Microsoft news and how it competes against competitor IBM and other companies in its sector: Microsoft's…www.owler.com
And the self-promotion is set to run and run:
Microsoft has confirmed that it will continue to offer its graphics program Paint. In a recent update, it had listed…www.bbc.co.uk
Gone in crash report: Not to be outdone by MS, Adobe have signalled not just the end of Flash — the end of Flash crashes!
Oof — helluva reply:
Ups and downs over at Nintendo:
Pokemon No: This must have been pretty horrific:
Grant Park was overrun Saturday with thousands of people who came out for Chicago's Pokemon Go Fest, but technical…chicago.suntimes.com
Out with the Three: A bit of a shock as Nintendo reveal the future’s two dimensional. It’s a bit of a killer price point, must be said…
The Nintendo New 3DS was only released in the UK just over two years ago, and brought with it more power and eyesight…www.express.co.uk
Skyward console: But, the future of Switch is looking quite rosy…
Drew Angerer | Getty Images Nintendo swung to profit in its financial first quarter, beating analyst expectations…www.cnbc.com
Hold on #1: SkyNet delayed
It's your first day on the job. You're going to be a security guard at a fancy shopping-and-office complex, tasked with…inews.co.uk
Cue: Hilarity —
Hold on #2: The Martian delayed
NASA admitted today that under the current budget they cannot afford to get humans to Mars. NASA's next steps will…futurism.com
Doesn’t stack up: And from Australia versus maps earlier on… To Australia versus maths…
The Australian government is proposing legislation, similar to that introduced in the UK, that will compel technology…www.theguardian.com
Back in a dash: Wait, wasn’t there a Google dashboard years ago — I’m sure I still have an account stuck on it…?
Google's famously simple homepage with its logo and single search box on a white background is set to undergo a radical…www.theguardian.com
Wait a spex: We may need some glasses for that. Oh right, just when you thought the glasses were gone…
In early 2015, Google shuttered the Google Glass site, thanking users for "exploring with us," while promising that…www.engadget.com
Curious purchasing: The days of Uber ruling the roost here have gone (at least until they sift through that shortlist of CEOs…) — but here’s the obligatory Tesla articles… We’re all intrigued by this purchase…
In Brief Is Elon Musk's latest website a personal purchase or the start of a new (and secretive) venture? This past…futurism.com
Planning troubles: Apparently, building Hyperloops is not so clean-cut:
Elon Musk does not have government approval to build a Hyperloop tunnel from New York City to Washington DC. The Tesla…www.theguardian.com
Partly resulting in this I imagine: But hey guys, Elon Musk’s been very clear about the dangers of AI for a while:
While his company is at the forefront of using artificial intelligence, Tesla chief executive Elon Musk still believes…www.carscoops.com
And bringing it all together: Musk vs. Zuckerberg
On Sunday, Facebook CEO Mark Zuckerberg was playing the role of normal human being, holding a Facebook Live from his…www.theladders.com
On a Utopian note: Made me laugh — Amazon AI (maybe NSFW)
Amazon sellers have been experimenting with AI for a number of years now, but the company clearly wasn't keeping an eye…www.boredpanda.com
Starting the apps race: A rugged but slightly clunky example of the future of apps. Seems a bit Amiibo to me… But looks pretty
A new pretender? Someone help — looks like Ataribox is melting. (it’s potentially a hot contender to disrupt…)
Atari started teasing its Ataribox at E3 this year, promising a "brand new Atari product." While we saw a 20-second…www.theverge.com
A quick mention of the practicalities of Brexit: Let’s hope Dave doesn’t leave it anywhere…
Brexit secretary David Davis is using a hi-tech Faraday briefcase to stop spies snooping on secret Brexit documents…www.independent.co.uk
Tenner penny: Let’s end with the money. Great tech. Poor literacy?
Ah, Jane Austen. Queen of literature and new face of the £10 note. What better wordsmith to feature and what better…inews.co.uk
But well fielded by the Guv’ner:
Winchester Cathedral, where Jane Austen was laid to rest 200 years ago this week, was the venue chosen for the…blogs.spectator.co.uk
And on my side
Here’s the latest edition of Open updates… Below’s the link to sign up and have the future of energy sent straight to your inbox. It’s worth it to follow the journey Open Energy market’s taking.
Open Energy Market's OPEN Update for July 2017info.openener.gy
Sign up to Open Energy Market's FREE Open updates to have the future of energy buying sent straight to your inbox. Our…info.openener.gy
On the word-side… Doctor Who’s not only turning into a …Doctor, but that means the final series of Peter Capaldi’s wrapped up. There’s a series-worth of my reviews here:
Exclusive content from Jokerside! Weekly Doctor Who S10 reviews and every 2 weeks ‘Jokershorts’ — our round-up of news…medium.com
Just a hint — you may want to stay tuned for some special offers from the sister column Jokershorts over the next week. it’ll help you get through the silly season…
That’s it for this W’round up, See you for the next one. And until the next time… Keep up-to-date by following @mattketing.
See you in a couple of weeks for the next Raven’s Delivery!